$0,93

COST PER CLICK

Campaign Target KPI: $2,50

70,9%

BOUNCE RATE

Campaign Target KPI: 80%

12K+

CLICKS

Over 2k more than last year’s performance in the same time period

For this project, I collaboratively launched a SOSTAC Digital Marketing plan across Meta and LinkedIn for the Master of Science in Finance program offered at Mendoza College of Business.

I managed the audience, customer segments, personas, key messaging, creative content design, metric tracking, and on-budget delivery of the paid ads campaign.

Paid Ads Strategy