Client
Association of Latino Professionals for America (ALPFA) Convention 2024
Tools
Illustrator · InDesign
Timeline
July - August 2024
Role
Marketing Analyst for ALPFA National
Re{frame} Your Story
at Caesars Palace in Las Vegas, Nevada
6k+
Conference Attendees
34%
Attendee Growth
vs. 2023 Convention
Corporate Partners & Sponsors
100+
ALPFA Convention 2024 brought together over 6,000 Latino professionals and 1,700+ students for transformative workshop sessions and panels, inspiring speakers, and a Career Fair featuring over 100 corporate sponsors and partners. These events provided forward-focused experiences for ALPFA members in all stages of their professional journey.
This exclusive annual event is the pivotal moment where professionals gain the tools, resources, and safe space to redefine their future and construct a legacy on their terms.
“Re{frame} Your Story is not just a theme; it's a call to action to reshape how we perceive and present our own power as Hispanic/Latinos”
Signage Design
ALPFA Letters
Digital and Print Design
L.E.A.D Program
L.E.A.D Program Agenda 2024 On-Site
The elevated communication graphics attracted 150+ Executive Professionals to the L.E.A.D. Program 2024
Digital Media
Social Media Graphics
We achieved accelerated growth from
10k to 12k
followers in less than a month on Instagram
Newsletter
Email Graphics
ALPFA Partner & Member Interviews
Content Production
Conducted 12+ interviews onsite
with partner representatives, executive lifetime members and professionals, documenting success stories from the ALPFAmilia
