My Professional Journey
Throughout my career, I’ve had the privilege of working on various project-based and interdisciplinary teams. These experiences have honed my skills in marketing strategy, product marketing, user experience, and digital marketing management, achieving data-informed solutions for diverse clients. I am a dedicated collaborator, innovative thinker, and assertive communicator.
EDUCATION
2024
UNIVERSITY OF NOTRE DAME
Notre Dame, IN
2022
LOS ANDES UNIVERSITY
Bogota, Colombia
EXPERIENCE
2024
ASSOCIATION OF LATINO PROFESSIONALS FOR AMERICA
Austin, Texas (Remote)
2024
UNIVERSITY OF NOTRE DAME MENDOZA COLLEGE OF BUSINESS
Notre Dame, Indiana
2023
THE ASIAN AMERICAN FOUNDATION
Chicago, Illinois
2024
UNIVERSITY OF NOTRE DAME GRADUATE STUDENT LIFE
Notre Dame, Indiana
2022
LOS ANDES UNIVERSITY · WIB CLUB
Bogota, Colombia
2021
EMPULSA
Bogotá, Colombia
2021
INSIGHTSIN
Melbourne, Australia (Remote)
2019
CONVERSE
Bogota, Colombia
M.Sc. in Management
Marketing concentration
Executive Specialized Masters Vice President
Vice President of Events
Latin American Club at Mendoza College of Business
Women in Business Club
DE&I Comittee Member
Master of Science in Management Association
Bachelor in Design
Concentration in Product Development
School of Business: Minor in Entrepreneurship
Marketing Manager
Hispanic Heritage Month Marketing Campaign
Marketing Analyst
ALPFA Convention 2024 Elevated Communications & Design
Hispanic Heritage Month Marketing Campaign
Paid Media Marketing Specialist
Development of Brand Identity Manual
Web Design
Social Media Content Development
Consultant
Strengthening Organizational Culture: Analysis and Recommendations
Designer
Development of Brand Identity Manual
Web Design
Social Media Content Development
Marketing and Public Relations Manager
Established a relationship with Google Latin America by participating in public relations events such as the Women Creators in YouTube panel and redacting monthly articles for the Women in Business audience.
Performed a short-term social media strategy to expand organization's reach, bringing more visibility to the Congress of Inspirational Women, hosted by WIB every year.
Executed news research and weekly news posts, increasing WIB Instagram's activity through interactive stories and strategically scheduled publications.
User Experience Designer
Redesigned volunteers' experience by intervening in key contact points, acquiring 50% more tutoring volunteer sessions per week.
Coordinated weekly meetings with Empulsa's Board, accomplishing an informed solution for the experience.
Created an accessible registration webpage by increasing volume of volunteers enrolled in Empulsa by 30%.
Designed and implemented digital guides, improving communication for more than 80 volunteers with corresponding students.
Web Designer
Led optimization of Insights In website by acquiring an SEO certification and applying its learnings through WordPress.
Implemented an RSS feed plugin, customized with more than 30 hashtags and keywords catered to client's interest in travel and personal growth.
Created Insights In bookstore's landing page by interpreting user research. Tested and validated bookstore with 23 potential users.
Strategist Designer
Conducted user research and ideation for collaborative creation of a high-fidelity prototype, delivering a solution to make use of dead stock in a 2-week sprint.
Pitched prototyped idea to Converse representatives through storytelling, attaining a recognition award.
MY VALUES