The reimagined user flow architecture was strategically designed to create distinct pathways for four key audience segments: Students, Professionals, Executives, and Non-Members.

Understanding that each click risks user drop-off, I led the optimization of the conversion funnel to guide prospects from awareness through consideration to decision stages with minimal friction. The flow intelligently integrates various marketing channels, from automated email sequences and social media engagement to an AI-powered chatbot and targeted landing pages, each carefully positioned to capture and nurture leads at different funnel stages.